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This paper discusses the role and importance of social marketing, for both core services that form the mandate of human rights civil society organisations and complimentary services that are not the preserve or mandate of the organisation. Social marketing makes whole the visions of human rights organisations, through educating and motivating the public to demand and access services as well as making known the external support and assistance available for promotion and protection of human rights and the rehabilitation of victims.
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The Zimbabwe Human Rights NGO Forum (the Forum) is a coalition of twenty-two human rights NGOs in Zimbabwe. The Forum’s activities include transitional justice work, research and documentation, and public interest litigation. Learn more about us.

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